Casino as a tourist attraction
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Previous record Next record. Actions Tools Choose a colour. This paper discusses why casinos have spread throughout the USA, examines the role that casinos are now playing in the tourist industry, and identifies some of the key issues facing casinos as part of the tourism industry.
In short, a casino on its own is not enough to have a significant impact on tourism. By the same token, casinos coming into an existing tourism development or destination can act as an additional tourism driver.
Such restrictions dictate the need to travel, for example to the Indian reservations in the US or to Malaysia, which attracts international visitors from Thailand and other far eastern countries where gambling is not permitted.
Customers to these casinos are for the most part single-purpose visitors, focused on gaming. The economic impact of these single use casino destinations is considerably different than at tourist oriented destination resort casinos.
In this scenario, there is always the danger of a relaxation in restrictive legislation which could undermine casino destinations that do not have a broad-based product.
In the UK, casinos in most urban provincial areas have always catered to a local clientele, a pattern reinforced by other factors such as restrictions on scale and advertising.
The new Gambling Act changes this dynamic. The new casinos will be larger, higher quality products that can now be promoted more widely. Additional licences are not likely in the short-medium term which means the 16 new casinos will have a significant degree of protection from new competition and the enhanced quality could therefore pull visitors further afield.
The importance of linking casino development to the wider tourism context The key message for those developing new casinos in the UK seems to be that casino consumers will generally gravitate toward casinos closest to their residences unless there are substantial qualitative and non-gaming attractions that can entice them to travel further.
A larger footprint gambling venue will not attract more visitors on its own. It is therefore imperative that casinos be seen within the wider tourism context, and that those planning casinos understand that the relationship between casinos and increased tourism is two-way: For those seeking to develop tourism in a destination, it is important to understand that it is not a given that a new casino will generate new tourism markets of its own accord.
The relationship between casinos and tourism The Gambling Act, which set out the new legislative landscape for the regulation of gambling in Great Britain, made recommendations for the building of 16 new casinos across the country.
However, there is ongoing debate as to whether casino development and increased tourism go hand in hand. In this article we consider what has happened elsewhere and what the new British casino destinations may learn from the experience of others.
For more information on our work on tourism and casinos please contact us.